How SEO Consulting Works
SEO consulting can work in many different ways, depending on the project to be carried out. However, there will always be stages of analysis, planning, implementation and analysis of results. This is the only way to build a learning curve and identify opportunities. The great value lies in coordinating the entire process involving different business teams.
When should I start SEO consulting?
You should have started an SEO project for your website yesterday, or even the day before. But today is a great day to start.
Reports and Results
Another important part of Performance SEO consulting is the flow of analysis and presentation of results based on reports presented in meetings with key stakeholders in the project. This is when the suggested implementations, results achieved and the impact of optimizations on these results are monitored.
The presentation of results is important to keep the project visible and the integration of the teams involved, in addition to generating a learning curve for everyone involved, improving internal processes and also identifying new opportunities.
Key SEO Indicators
The basic indicators of an SEO report should be:
- Sessions/visits generated by search engines
- Organic Traffic Landing Pages
- Conversions performed
- Impressions in organic results
- Traffic Generating Keywords
Duration of Consultancy
As can be seen in this content, due to the number of steps and processes involved in SEO consulting, the results will appear in the medium and long term. The planning stage alone tends to last approximately 2 months, and the results will be observed 3 months after the start of the consultancy.
Therefore, the ideal is for SEO consultancy to last at least 6 months so that the first results can be observed and also so that there is a minimum relationship with the client for learning and alignment of expectations.
Main Benefits of SEO Consulting
The main benefits of SEO project development are:
- greater knowledge of the market
- definition of objectives aligned with search habits
- optimization plan
- definition and monitoring of results indicators
- communication improvement
- usability improvement
- learning curve of the team involved
Clients who have already done SEO consulting
