Business analysis and definition of positioning objectives (keywords) to then create a plan to optimize your website that includes structure, technology and content. This type of project is more laborious, but the entire website will be optimized. And the results are more lasting. Learn more about SEO consulting
The possibilities of Google Ads are practically endless: text ads, sponsored links/search, display network, YouTube, Gmail. The strategies can be used for any and all types of businesses: e-commerce, guesthouses, law firms, laundries, etc. Learn more about Google Ads consulting
Any online business needs to have metrics to analyze user behavior on the website and especially analyze the results of the actions performed. The correct configuration of Google Analytics and the ability to interpret the information are essential for the success of the project. Learn more about Google Analytics consulting
Curacautín, from the Mapuche language (Chile), means “Meeting Stone”, that is, the place where relevant issues are presented and discussed for decision-making based on the opinion and knowledge of all those involved. It was under this concept that the Performance Marketing consultancy was founded in 2013 by Marcos Alonso, with experience in the digital marketing market since 2006 and having worked at one of the pioneering agencies in the digital environment and at Catho.
We propose to manage digital marketing projects in such a way that the client is always informed of the analyses and information involved and is at the center of decision-making.
Within the campaign management process, your website's communication and content will be analyzed and improvements and optimizations will be proposed to align with best practices with the aim of generating more sales and conversions.
You can have 1 or 300 products/services offered on the website. In our conversations and processes, we will identify which ones bring the greatest return and thus focus the investment, which is always limited, on what brings the most and best results.
Google Analytics provides, if properly configured, practically real-time information about the campaigns that are running. From there, you can quickly optimize your campaigns, directing your budget and ads to achieve the best results.
One of the main parts of our work methodology is to understand what the client wants, what they already know about the business and what has already been done. Based on this, changes will be implemented in the campaigns and, together with the results, we will explain what happened. This way, the client can better understand the strategy adopted and the details of how the advertising platforms work.
Each project has its own particularities, needs and difficulties. We will understand the entire ecosystem in which the project is inserted and translate this into clear and prioritized actions according to the impact they will have on the results of your campaigns.
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