A meeting will be held with the client to understand their needs and budget availability. Old campaigns can serve as a basis or starting point for the first optimizations.
A mapping of actions that the user must perform on the website to characterize a conversion will be carried out and these "Goals" will be configured in Google Analytics to integrate with the Google Ads platform. This configuration is extremely important for the AI to work correctly in the campaign operation.
The budget will be managed to generate the greatest possible amount of results and in accordance with the possibilities identified on the Google Ads platform.
During the project, tests will be carried out on new configurations or types of campaigns to identify opportunities to improve the results achieved.
Each project has its own particularities, needs and difficulties. We will understand the entire ecosystem in which the project is inserted and translate this into clear and prioritized actions according to the impact they will have on the results of your campaigns.
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